Another graphic design mistake that web owners make is not proofreading their text. They should make sure that the content they add to their site has no grammatical and spelling errors. Some viewers are particular about these things so for instance, when they see a sentence with wrong grammar or no punctuation mark, they do not continue to read the whole piece. They may view such businesses as unprofessional. Therefore, text should always be proofread several times before being published.
Choosing the Wrong Colors
Choosing the wrong colors, like fonts, is also a mistake that some web owners make. Too many colors can cause viewers to be distracted. As an example, a brand logo with a lot of bright colors is not too clear and is difficult to read. They have to refer to the color wheel when deciding on the colors for their website. They can make a color scheme that combines primary and secondary colors to make sure that their text is clear and legible.
Using Incorrect Hierarchy
Hierarchy is important for websites since it lets the audience see the elements, according to their importance by guiding their eyes towards the piece. In general, when viewers are looking at it, their eyes move from the left therefore, this is where critical information should be placed.
This makes hierarchy one of the best web design techniques that rank the information provided, in accordance to their importance. Whatever the purpose of designing the piece: a new blog, an event or to convey a sale, it should include the correct hierarchy in it.
Creating Design for the Wrong Medium
Those who are designing a piece should have a medium in mind. They may want to have it printed in a magazine, appear on a social media platform or be used for product marketing. As an example, they create a design with a red, green, blue color mode. These are best for digital screens and can be added to show the range of colors on a television, tablet, phone and computer screen. When they make a format suitable for digital but use it for printing, it will not look as good since colors will not interpret well.
Not creating a Versatile Design
It would be more practical to create designs for different purposes. For instance, when designing a logo, they should consider the way it will look on different marketing channels, promotional items and anywhere they will use it. A brand logo should be used for different purposes. This can help establish brand consistency as well as save time, effort and money that would otherwise be spent for designing artwork again for other pieces.
Simplicity is the best when it comes to web design. Though anything can be added to a design this does not necessarily mean that this should be done. So, web owners should not go overboard with their design and Photoshop filters. Including too much stuff in a web design will only confuse and distract viewers. They will have a hard time extracting info from the piece. Web designs should be able to breathe ad flourish. This means there is no need to fill all the blank spaces. Leaving some whitespace in the image will allow it to be clutter-free, easy to understand and visually appealing.